High Phenolic Olive Oil is a new category of extra virgin olive oil identified for its health benefits according to the EU Health Claim Labelling Regulation 432-2012. Phenolic compounds oleocanthal and oleacein, anti-inflammatory and antioxidant respectively are being researched for potential prevention, treatment or therapy for autoimmune, neurodenerative and cardiovascular diseases and many cancers, including prostate and breast cancer and leukemia.